Matsuda
at Hartmann Wien
Architects of Eyewear
TRY THEM ON NOWBrand Story
Each of the Matsuda designs is crafted by hand in the renowned eyewear workshops of Sabae, Japan - requiring up to two years and as many as 250 steps to bring to life.
This is eyewear created through 50 years of experimentation and creative exploration: each frame reflecting a unique journey from concept to construction.
Matsuda never stops seeking new innovative techniques to express our ideas.
What defines the brand
01
Fashion heritage since 1967
Founded in Tokyo in 1967 by fashion designer Mitsuhiro Matsuda, making eyewear since 1989.
02
Hand engraving
Many models carry hand-applied engravings and lacquer finishes.
03
Precious metals
Titanium, sterling silver and 18-karat gold, complemented by Japanese acetate.
04
The Heritage collection
Archive designs reissued in small, often numbered runs and never reproduced once sold out.
From the collection
JMM
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JMM
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JMM
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JMM
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Hand-picked, custom-fitted
“To me, Matsuda is jewelry for the face: engravings, side shields and fine metalwork you often only notice at second glance. The Heritage models are my particular favorites – archive designs reissued only in small editions. During your personalized fitting at Hartmann Wien, I’m happy to show you which frame suits your style.”
Martin Dünser
FAQs
Where can I buy Matsuda in Vienna?
At Hartmann Wien, Singerstraße 8 (entrance Liliengasse), 1010 Vienna, a few steps from St. Stephen’s Cathedral. Book an appointment and we’ll take time for your fitting and have the current selection ready for you.
Can I wear Matsuda with my prescription?
Yes. Matsuda makes optical frames, which we fit with lenses in your prescription, based on our biometric vision analysis if you wish. Whether a pair of sunglasses can take prescription lenses, we’re happy to check model by model.
What is the Heritage collection?
Reissues of iconic archive designs from the late 1980s and the 1990s, made in small, often numbered runs. Once a model sells out, it is not produced again.
Where are the frames made?
In Sabae, Japan. A Matsuda frame takes up to 250 steps to make, and every frame is polished and inspected individually.
Matsuda
try them on in person
Book an appointment and we will set aside time for your fitting and have our current selection ready for you.
Singerstraße 8 (Entrance Liliengasse)
1010 Vienna
+43 1 512 14 89